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SALLIE MAE SALLIE MAE CASE STUDY

Sallie Mae, a Fortune 500 company, is the nation’s number one paying-for-college company, helping millions of Americans achieve their dream of a higher education through federally guaranteed student loans. Sallie Mae currently manages student loans for over 8 million borrowers, and employs 10,000 individuals at nationwide offices.
 
The problem for Sallie Mae was that they had over 800 Sales Representatives sending out material from across the country, and sometimes the material was out of date and Sallie Mae brand standards were not always followed. Administrative purchasing personnel were placing orders for these reps rather than purchasing.
 
The solution to Sallie Mae’s problem was this: Representatives from both Bolger and Sallie Mae worked together to create an online website whereby the field reps could order kits directly along with customized letters, their sales rep cards and any product offerings. Along with this technology solution, Bolger created customized reports so that Sallie Mae can now track items from inventory to popular materials that stimulate revenue.
 
Because Sallie Mae reviews this reporting feature, they have a better understanding of what materials are the most popular, eliminating the expense of unnecessary print items. This successful team approach to solving problems is typical of the Bolger mission to help its customers communicate with their audience.

 
 
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